BlackBerry

NEEDS:
One of the biggest launches in the history of the company was approaching, BlackBerry10. Leading up to this would mean many secret previews, developer conferences, and of course, the official launch party. BlackBerry needed to capture all of this to show off the spectacle, the celebrities and the crowds of people that were excited about the launch of BlackBerry10, while also showing off the new functionality and features of the Z10.

SOLUTION:
Be everywhere! We travelled all over Toronto capturing lineups of people, beautiful displays, celebrities impressed by the device; even a surprise Flo-rida concert. We focused on large crowds contrasted with individuals interacting with the Z10 at the various pods. We shot time lapses and slow motion and multiple cameras in order to capture the full experience.

RESULTS:
A slick, cool experiential video that reinforced what the BlackBerry team was accomplishing through their events and marketing efforts. We showed off the features and benefits, without making it seem like we were, and successfully created a feeling of general anticipation for the new BlackBerry10 platform.

WHY WE LOVED WORKING ON THIS PROJECT:

"The energy surrounding the launch of this new platform was in the air at every event we attended. We were able to capture that visually and reflect the excitement and dynamism of a great international brand."

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"I was at a conference and last minute asked Nelson to pull of a miracle and video my talk for me. Without prep time, working with this kind of tech can be a nightmare. Nelson used creativity and ingenuity to pull it off. Some guys make videos, Nelson makes magic happen. The video was absolutely awesome. The highest praise I can give anyone is my recommendation, here it is."

Chris Eh Young
Business and Entrepreneur Strategist